Updated: 4/22/2026
Look of Confidence – “Fake it till you make it!”
Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy argues that "power posing" -- standing in a posture of confidence, even when we don't feel confident -- can boost feelings of confidence, and might have an impact on our chances for success.
Professional and assertive body language is smooth, balanced, firm, and open. It is about acting in a respectful manner by asserting rights without aggression and without submission.
The key to coming off poised and confident is to…
1. Stand/sit straight yet not stiff
2. Chin - even (and face with a slight smile)
3. Eyes forward
4. Body weight evenly distributed (feet under shoulders)
5. Hands comfortably at your sides (or on thighs or on table)
The “Look of Confidence” sends a message of respect and strength. To apply the look of confidence, position your body so that your legs are aligned with your shoulders and your feet approximately four to six inches apart (adjusting for your body size, shape, and personal comfort). Distribute your weight equally on both legs, keeping your shoulders back, and turning your body towards others. In other words, relax your shoulders, hold your head high, and spread your weight evenly on both legs.
Much of the perceived meaning in communication is derived from what we often call the unconscious communication or body language. Facial expressions, gestures, and body movement are therefore powerful tools for communication.
Send a powerful, confident message by using the LOC – the Look of Confidence.
A related article:
Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance by Dana R. Carney, Amy J.C. Cuddy, and Andy J. Yap (Columbia University and Harvard University, 2010).
A related Ted Talk:
https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are
Social psychologist Amy Cuddy argues that "power posing" — standing in a posture of confidence, even when we don't feel confident — can boost feelings of confidence and might have an impact on our chances for success.
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